Perfumes in cosmetics: why go natural?

There are several important reasons for choosing natural fragrances in cosmetics, from the authenticity of the ingredients to the impact on health and the environment. Here are some of the reasons why PHYT'S opts for natural fragrances:

Authenticity of ingredients:

Natural fragrances are made from ingredients of natural origin, such as essential oils, plant extracts, flower absolutes and resins. This means that scents are extracted directly from plant sources, conferring unrivalled authenticity and sensory quality. Consumers appreciate this transparency and the ability to smell real plant essences in their skincare products.

Avoid synthetic chemicals:

Synthetic fragrances used in many beauty products can contain potentially harmful chemicals, such as phthalates, parabens and volatile organic compounds. Natural fragrances, on the other hand, are free of these substances of concern, greatly reducing the risk of allergic reactions and skin irritations.

Respect for the environment:

The production of natural fragrances is more environmentally friendly than that of synthetic fragrances. Natural raw materials are generally grown or harvested sustainably, helping to preserve biodiversity and reduce our environmental footprint. What's more, the extraction of essential oils and natural extracts is more respectful of the ecosystem than the production of synthetic chemicals.

Consumer sensitivity and concerns:

More and more consumers are sensitive to the ingredients present in their beauty products. The choice of natural fragrances responds to these concerns by offering more natural and biocompatible alternatives. People with skin sensitivities or allergies may also prefer natural fragrances, as they are much less likely to trigger adverse reactions.

Aesthetics and sensory experience:

Natural fragrances offer a rich, authentic sensory experience. The subtle nuances of natural raw materials create more complex and evolving fragrances, adding to the overall sensory experience of beauty products. Consumers often seek that unique sensory dimension that only natural fragrances can offer.
In summary, the choice of natural fragrances in cosmetics is based on the search for authenticity, minimizing health risks, protecting the environment, satisfying consumer preferences and enhancing the sensorial experience. These reasons have contributed to the rise in popularity of natural fragrances in the beauty industry, offering a more sustainable and healthier alternative to synthetic perfumes.

Natural fragrance at Phyt's

At Phyt's, we've been working for many years to develop the quality of natural fragrances. Preserving the health of those who use our products, while bringing them the sensuality of refined fragrances, has always been one of our objectives. Over the last ten years, our teams have worked tirelessly with Grasse perfumers and noses to achieve this goal. Perfume complexes have been created, giving us access to a wide range of notes: sophisticated, as with Panacée cream, fine or sweet, floral or citrus... giving our products, which are certified organic and natural, a beautiful sensoriality.